The interview that shows you can’t ride away from scrutiny
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or…
CEO shows how not to deliver bad news during a remote interview
It is not often a spokesperson feels the need to apologise after a media interview. But that is what one chief executive did after his TV performance was met with damaging headlines and a social…
Gove’s guarantee gaffe and how to handle this tricky question
If you are a regular reader of this media training blog, you’ll know we have discussed the complexity of the ‘guarantee’ question before. It is a particularly uncomfortable question for spokespeople…
What you can learn from the simple comment that came back to haunt the government
Do you remember when the Government said that 20,000 deaths would be a ‘good outcome’ and a 'good result' from the coronavirus crisis? Sadly, it turned out to be a target that couldn’t be met. But…
